ISIP

Our purpose is to conduct extensive research to understand the big idea of your company. We look at your company within your market, your industry, and the world. We try to understand all people involved in making your company run, as well as and their experience with your company, ie your customers, your investors, your employees. And we look at all other aspects relevant to our understanding of the "WHY" of your organization. We use our findings to deeply understand your position and status in your market, industry, and with all relevant people.

Then based on our conclusions from the research, we work with you to create a strategic roadmap to provide focus and coherence in your communication, marketing, processes, and internal culture.

This crucial ground work ensures clearer, more focused, and more effective decisions and actions within your organization. The benefits to your organization include,

better, more focused products and services

increased customer satisfaction

improved employee buy in

increased investor confidence

more memorable public image

Redemption Fashion and Accessories
Redemption is a fashion forward boutique store located in Broad Ripple Indianapolis. We developed a comprehensive brand identity and strategy that communicates the fashion forwardness, the savvy, the intelligence, and the natural elegance of the retailer. Learn more...

Fix Indy Transit
Mass transit provides economic, mobility, societal, and environmental benefits to the city and its residents. Central Indiana has inadequate public transportation options because there is a lack of urgency among lawmakers to act on the issue. This lack of urgency is (in part) the result of a lack of consistent pressure from the citizenry, who don't have an effective channel for dialogue on the issue. We handed the proposal over to the Indiana Citizens' Alliance for Transit in hopes that our thinking
can be applied towards the development of a mass transit system. Learn more...

03.15.2010
ISIP is currently in the process of implementing the brand strategy for Redemption, a fashion forward boutique store in Broad Ripple, Indianapolis Indiana. We are helping with brand strategy, marketing strategy, advertising collateral, and website.

04.12.2010
We at ISIP have just started working with Fog Ads, an Indianapolis based company. This company is presenting the city with a revolutionary new way of advertising. They use a wall of fog on which advertisements are projected. Consumers in malls can walk through the fog and interact with their clients' advertising message.